UP & UNDER

visual identity & animation

2020

UP & UNDER is a world streetball championship located in Morocco. The competition unites Moroccan and international professionnal players and amateurs. In this project, I worked on the visual identity of the event.

UP & UNDER logo on green background
UP & UNDER logo on blue background
UP & UNDER logo on red background
UP & UNDER logo on dark blue background
UP & UNDER logo on yellow background
UP & UNDER logo on purple background
UP & UNDER logo on pink background
UP & UNDER logo on light grey background
Basketball court photograph taken from above with up&under colorful branding painted on
Design of the basketball court with up&under's bold pattern and colors
Animation of the up&under punchline that reads 'stand tall talk small play ball'
Example of an instagram post feating guest sterling ruby on a bold background
Example of an instagram post feating basketball players on a bold background
Example of an instagram post feating guest drake on a bold background
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