CHO COOL!

visual identity

2020

CHO COOL! is an ethical vegan chocolate brand.

Sustainability is the number 1 priority for CHO COOL! so their ingredients are ethically sourced and their packaging is biodegradable.

The branding as well as the naming focuses on playfulness to convey that sustainable chocolate is cooler than its unsustainable counterpart.

I bring to light the negative social and ecological aspects of the cacao industry in this animation.

Logo of CHO COOL! brand. Hand lettered with little dots inside the O's that look like google eyes
stylized illustrations of some visual elements that will be contained in the product's packaging
A GIF of some variations of the packaging of the chocolate bars
Animated catchphrase that reads 'le chocolate vegan, chest cho cool!'. the little dots in the Os of the logo are moving in a quirky manner

* VEGAN CHOCOLATE IS CHO COOL!

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